Sold. Search Engine Optimisation, Pay Per Click And Social Media Marketing Agency

Search Engine Optimisation, Pay per click and Social Media Marketing agency, with massive growth potential

Ref.IU137
Location London
Asking Price £ 250,000

With half the world's population now having access to the Web, and nearly 90% of them finding websites through search engines, the need for a structured search engine and Internet marketing approach is paramount to businesses of all sizes and disciplines.

Search engines drive more than half of online purchases, and there are over 21 billion Web pages fighting for the best search position.

This new economy company offers Search Engine Marketing and Social Media Marketing services to businesses that need to generate greater exposure to their online activities. Search Engine Marketing (SEM) is an online marketing method that includes optimisation and advertising on Internet search engines. Social marketing services include Advertising and promotion on social networking sites and blogs.

SEO endeavours to design websites with the intention of getting them to rank higher on the organic search engine results. Without optimisation, any one site will be more than likely lost amongst the millions of other websites, resulting in lost business and lost opportunity.

Search engine advertising, also known as Pay Per Click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. This company’s pay per click management services include keyword research, campaign set up, ad copy writing, bid management and ongoing campaign testing and improvements.

The business has also made significant progress in Social Media Marketing services to capitalise on the explosive growth in this area.

SEM is important to any business with a website, whether it is just a ‘shop window’ or offers full e-commerce facilities for the following reasons:

• Many millions of searches occur every day
• 85% of Internet users find websites through search engines
• 75% of Internet users have the intention of purchasing a product/service when using search engines
• 90% of Internet users do not go past the top 30 search engine results

This company was founded seven years ago and is now poised for significant growth.

Expansion Potential
The UK Paid Search market surpassed £3 billion in 2010.

Demand for SEM and social media services can only increase as brands look to maximise their exposure, and as more and more companies recognise the importance of ensuring their sites feature at the top of search engine rankings and on all the social media sites.

Currently the company is receiving about five new sales opportunities each week. This is without a formal sales force, without any significant marketing or advertising and is largely a result of the company’s own website positioning and word of mouth recommendation from satisfied clients. The establishment of a sales function would undoubtedly lead to even more success and accelerated growth.