Sold. High Quality, Creative Jewellery Design, Manufacture & Retail

High Quality, Creative Jewellery Design, Manufacture & Retail
Ref. IN012
Location : London
Asking Price : GBP 700,000
Based in a prominent, busy and affluent location in the heart of London, this very well established unique jewellery store specialises in the design manufacture and retail of elegant statement jewellery. Exclusively unique the designs are 60% the vendors work and are a premiuim on their own, designed and created using semi precious stones, amber, gold and silver, the jewellery features in many magazine fashion editorials and is sought after by celebrities and european royalty.

Established for approximately 37 years and perhaps better known for design, which has been influenced through life experience, rather than for retail, this jeweller has established an enviable reputation for individuality of product and level of customer service. This jeweller deals mainly at the top end of the market, which suits the location of the store as the area attracts many high net worth individuals.

The jewellery store is surrounded by some of the best known brands in UK fashion retail and clearly stands out in its presentation and the merchandise it sells. The very stylishly furbished premises are by their very layout very welcoming and lets customers easily view and concentrate on the merchandise.

A well merchandised display window together with very attractively laid out display cabinets present the range in the best possible way encouraging customers to want to touch and feel. A large proportion of the product range on display is exclusive to it and the many pieces designed on the premises, entirely unique. Apart from their own brand name this business also displays unique pieces from other sought after British and USA designers that other jewellers simply do not have.

Expansion Potential
This is a well-established business offering high quality exclusive merchandise. The owner feels there should be continued product development and product marketing as the potential is there is double the profitability of the business.

Extending the trading hours is a possibility. The business has a core client base of regular customers that has been established over many years but is always attracting new clients. Extending the hours in this busy area should attract more business from passing tourists, shoppers and workers.

The business could benefit from the introduction of more aggressive and strategic marketing as there is a large customer database to target that is a valuable asset and has further potential

Market / Competition / Non-Competition Agreements
The business has used limited advertising in the past, but has done some PR work. Today the business uses Instagram and Facebook social media and had developed an excellent following. The jewellers trades successfully through the year and particularly thrives in the run up to the major trading periods of the year, benefiting most from its ideal location and significant levels of word of mouth recommendation.

The website beautifully showcases the own-brand and further unique designs that are on offer.