BUSINESS DESCRIPTION
For sale is a 2 year old, stable portfolio of Android apps that has 25 million downloads and is currently averaging $50K/month in revenue. The portfolio contains lots of useful tools, games, kids apps, and entertainment apps.
Highlights & Key Assets:
o Showing stable revenue for 1+ years
o Has good in-app promotion system (whenever owner releases a new app, it directly lists into the top new free apps in 5-6 countries)
o Every app released is a hit in terms of revenue
o Under monetized, lots of potential to monetize it further
o All apps are useful
o No short term apps
o Clean code for each app
o Apps are maintenance free
o Variety of apps and variety of niches
o All apps are in demand (95% of the apps are not seasonal).
o This business is good for existing companies looking to leverage the user base or new ones starting app business.
o This is also a good business for people who are looking for long term income without spending much time because the buyer can see very good success immediately. And based on the buyer's goals, the owner can suggest the best solution for long term income.
o It is very hard make a portfolio like this for any one who starts developing now as it is much harder to break into the play store.
Expansion Potential
If the new owner does not spend much time on this it can easily produce $30K/month. If the new owner spends a little time and does the same exact strategy as the current owner is doing now, it can grow exponentially.
Specific growth areas include:
o Apps are under monetized. Owner never cared about ad placement tweaking. He gets only 0.30 RPMs and knows that could be much better. But he has stuck with Admob monetization only for simplicity.
o Though the apps are well coded, graphics of these apps are basic and could be improved.
o With just minimum knowledge buyer can reskin these apps and release unlimited apps.