Sold. High Quality Bespoke Kitchen Design, Sales, And Installation.

High Quality Bespoke Kitchen Design, Sales, and Installation.
Ref.IK253
Location Fareham, Hampshire
Asking Price £ 95,000
Grown out of a much wider ranging shop fitting and joinery business, this kitchen design and installation company, which has occupied its current premises since 1986 is virtually the only kitchen shop in the area, having seen off all of the competition, during its many years of successful operation.

A family business, this company specializes in the design, supply and fitting of well designed and cleverly planned, fully fitted kitchens. Operating from attractive, high profile premises including an extensive and very well presented showroom, this business displays a range of kitchen styles reflecting traditional, modern and contemporary tastes – all carefully chosen to meet the demand from the densely populated local catchment area. The range includes handmade English kitchens alongside more contemporary styles engineered and imported from Germany. Most orders stem from customers living within just a fifteen to twenty mile radius – though this business has undertaken projects on behalf of Clients all over Hampshire and as far afield as London.

The cornerstone to the success of this business is the excellent reputation it has for providing high levels of customer service. This business believes in managing each and every project with a high level of personal contact. It offers a high level of added value, working very closely with its Clients to ensure they get exactly what they want from their kitchen. Every enquiry is treated with the utmost care and professionalism, and customers taking advantage of the free design and estimating service enjoy a high level of presentation of their design concepts. After an order is placed, every element of the process is managed and coordinated on behalf of customers – from the initial design right through to installation enabling the customer to benefit from the unrivalled technical knowledge and experience this business has in choosing products and accessories to create the finest designer kitchens

Market / Competition / Non-Competition Agreements
Having been located in the same premises since 1986 and in a prominent location on a busy main road, the business already enjoys high levels of local awareness.

Over its many years of operation the business has tried and tested various forms of marketing. Currently the business takes display advertising in local glossy magazines and holds very successful open evenings twice yearly. The business despatches a quarterly newsletter to a database of approximately 100 highly qualified potential leads. It also has a very well designed and informative website which performs very well in all of the major search engines for all appropriate search terms, supported by occasional Google adwords campaigns.

By far the most effective form of marketing for the business however, is its high quality product range and its excellent reputation for quality workmanship and service resulting in high levels of repeat business and strong word of mouth recommendations.