Sold. Kitchen Refurbishment Business

Kitchen refurbishment business specialising in replacement doors and worktops
Ref.IK156
Location West Sussex
Asking Price £ 125,000
Established for over twenty years and under the stewardship of the current Owners for the vast majority of that time, this business is firmly established as one of the leading kitchen businesses in West Sussex.

Well managed by its two owners, this business specialises in the renovation of kitchens – replacing cabinet doors and worktops, saving its customers the time, cost and inconvenience of a full kitchen replacement. Whilst that is its core business, more often than not a project, which starts as a kitchen facelift, snowballs into the additional replacement of the sink and the hobs and frequently into the design and supply of a fully fitted kitchen. So much so, that on average, half of the projects the business works on, are new kitchens.

Operating from well suited premises in a high profile location, this business's very well presented showroom displays a wide range of door styles and colours as well as worktops, sinks, taps and appliances reflecting traditional, modern and contemporary tastes – all carefully chosen to meet the demand from the densely populated local catchment area of large and medium sized houses with a high proportion of retirement homes. Most orders stem from customers living within just a few miles of this business, minimizing the travelling time of salesmen and fitters.

The cornerstone to the success of this business is the excellent reputation it has for providing high levels of customer service. This business takes on jobs other companies can't be bothered with – a small re-work to accommodate a new fridge freezer, for example. It believes in managing each and every project with a high level of personal contact, offering a high level of added value and working very closely with its Clients to ensure they get exactly what they want from their kitchen.

Expansion Potential
With a strong demand for the services of this business, combined with a capacity to increase turnover, a new owner contributing fresh ideas, particularly in the areas of marketing and advertising will have every advantage of building on an excellent platform. Operating primarily within just a few miles of its showroom, the business would certainly benefit from widening its geographical coverage. Whenever this business has advertised in new areas it has always generated an excellent response. Extending its advertising areas or even leveraging the excellent reputation the business has to open up additional outlets will undoubtedly have a significant impact on turnover and profitability

Market / Competition / Non-Competition Agreements
Having been established in the same location for over twenty years the business has little need of heavy investment in marketing and advertising, benefiting from high levels of residual awareness.

The business maintains a minimal presence in local directories supported by the occasional local press ad primarily to maintain awareness. Having moved away from promotions revolving around product features, the business utilizes distributor discount promotions very effectively. The business also has a very effective website which performs very well in all of the major search engines for all appropriate search terms.

A high proportion of the business's revenue is, however, due to its high quality product range, its excellent reputation for quality workmanship and service, resulting in high levels of repeat business and strong word of mouth recommendation.