light engineering company

Light Engineering Company Ref.IT022 Location Midlands Asking Price £ 1,700,000 A long established light engineering company specialising in tube bending and welding. The present Managing Director has run the company for a period of fifteen years specializing in a wide range of niche market products has given the operation consistent levels of business throughout the financial year at competitive gross margins. Key assets are found in the business's long-established relationships and well-defined customer base. Approximately 80% of sales are from repeat business, supplying the business with a definitive competitive advantage. Regular repeat business from a multitude of clients is testimony to the business's unrivalled reputation for quality and reliability. The business is an excellent opportunity to invest in an established name that prides itself on good old-fashioned customer service, commitment and leading product ranges. The product range varies according to the time of year and includes the furniture trade, shop fitting to garden .The active and diverse customer bank is in excess of two hundred clients all of whom are personally known by the senior management. This strategy has secured the business against imported products

There is significant opportunity to increase the sales and marketing activity. An interactive and fully optimised web site would be of considerable benefit. The existing sales strategy has been driven by the Managing Director and the business does not currently have a sales team. There is a great opportunity to build on the database of this company. With a strong demand for services there is capacity to increase both volumes and profit margins by establishing new business relationships and increasing the product range in line with the existing portfolio. A new owner would contribute fresh ideas and outside influence to build on the existing solid base