freehold publishing, advertising & digital print business producing free publications

Freehold Publishing, Advertising & Digital Print Business Producing Free Publications and General Print Ref.IE074 Location Central Norfolk Asking Price £ 275,000 After many years of selling advertising space for a large newspaper brand our client recognised there was a place for publication of a bespoke free magazine to advertise the local business of the county. The company was formed in 2000, though trading as a sole trader since 1983. Over the past ten years the business and the publication has grown out of all recognition to the present print and distribution numbers. Growth has been mainly due to the drive and determination of the owner and his loyal staff. The owner has constantly introduced new and exciting ways to present the advertising and the editorial content, making it specific to the local areas it covers, using all of his local knowledge and contacts built up over a number of years The publication has one unique advantage and selling point, which is that the advertisers can pin point specific areas, as the publication has a separate version for all villages that it covers. Each version consists of a generic 4pp full colour outer cover, with a stitched-in comprehensive insert covering all local news issues and product advertising pertaining to the specific village and surrounding area. The company handles all of its door drop distribution using teams of local people working on a freelance basis. This gives the advertisers peace of mind that the publication is getting to the target audience they require. The publication has built a loyal following over the years from both advertisers and readers alike, with the publication having a long shelf life in reader’s homes.

The business has a fine reputation and a solid base in which the new owners can build upon. The current staffs are committed and loyal to the company, and wish to drive the business forward. The publication has the abilities using the established business model. The in house print room has limitless possibilities for growth. This could be achieved by linking the print element to the large database of clients who advertise and have daily dealings with the company. The business is located within 20 miles of the city of Norwich, where a wealth of new short run digital print customers can be found