BUSINESS DESCRIPTION
Publisher of Popular Subscription Competition & Puzzle Magazines Circa 50,000 Loyal Subscribers across 8 titles
Ref.IE046
Location Oxfordshire
Asking Price £ 600,000
This magazine business was founded in 1986, and has since grown to become a significant portfolio of successful national titles with an enviable reputation for the quality of its editorial content in the world of competition and puzzle publishing, prize fulfillment and breadth of prizes.
Operating from convenient and modern offices, the business publishes and distributes its portfolio of 8 niche market subscription, consumer magazine titles, to approximately 50,000 subscribers. The highly successful editorial team creates the content to include an exceptional array of fun puzzles plus competitions to win exclusive prizes.
Distribution is exclusively through subscription to a loyal database of customers who subscribe for the enjoyment of solving puzzles and the excitement and expectation of possibly winning one of the competitions. A high percentage of subscriptions are paid automatically to the business each year.
The business has a live and lapsed database in excess of 500,000 names, which is cleaned and updated on a regular basis. There is as also a separate significant database of opt-in competition entrants.
The business has shown itself to be resilient in the face of competitive and economic forces.
Essentially this business is built upon a very robust economic platform and is poised for growth.
The current niche market the business operates in is forecast in the near and longer term for significant growth. The business is well positioned to take maximum advantage of this growth as it occurs.